Check it out: my new post at the fantastic WriteSex site just went up. Here's a tease (for the rest you'll have to go to the site):
Sure, we may all want to just cuddle in our little garrets, a purring pile of fur in our laps, leather patches on our sleeves, a pipe at the ready, and do nothing but write masterpieces all day and night – with periodic breaks for binge-drinking and soon-to-be legendary sexual escapades – but the fact of the matter is that being a writer has totally, completely, changed.
I’m not just talking about the need to be a marketing genius and a publicity guru – spending, it feels too often, more time tweeting about Facebook, or Facebooking about tweeting, than actually writing – but that authors really need to be creative when it comes to not just getting the word out about their work but actually making money.
A lot of people who claim to be marketing geniuses and publicity gurus will say that talking about you and your work as loud as possible, as often as possible, is the trick … but have you heard the joke about how to make money with marketing and PR? Punchline: get people to pay you to be a marketing genius and/or a publicity guru. In short: just screaming at the top of the tweety lungs or burying everyone under Facebook posts just won’t do it.