All my previous columns, of course, have been collected in How To Write And Sell Erotica by Renaissance E Books.
Here's a tease:
Thinking Outside Your Box...
Or Writing Isn't Always About Writing
I'm not just talking about the need to be a marketing genius and a publicity guru – spending, it feels too often, more time tweeting about Facebook, or Facebooking about tweeting, than actually writing – but that authors really need to be creative when it comes to not just getting the word out about their work but actually making money.
A lot of people who claim to be marketing geniuses and publicity gurus will say that talking about you and your work as loud as possible, as often as possible, is the trick ... but have you heard the joke about how to make money with marketing and PR? Punchline: get people to pay you to be a marketing genius and/or a publicity guru. In short: just screaming at the top of the tweety lungs or burying everyone under Facebook posts just won't do it.
Not that having some form of presence online isn't essential – far from it: if people can't find you, after all, then they can't buy your books. But there's a big difference between being known and making everyone run for the hills – or at least stop up their9 ears – anytime you say or do anything online.
Balance is the key: don't just talk about your books or your writing – because, honesty, very few people care about that ... even your readers – instead fine a subject that interests you and write about that as well. Give yourself some dimension, some personality, some vulnerability, something ... interesting, and not that you are not just an arrogant scream-engine of me-me-me-me. Food, travel, art, history, politics ... you pick it, but most of all have fun with it. Forced sincerity is just about as bad as incessant narcissism.