Oh, dear, I've done it again.
You'd think would have learned my lesson – what with the fallout over the whole Me2 "plagiarism" thing – but I guess not.
Just in case you may have missed it, I have a new book out, called Finger's Breadth. As the book is a "sexy gay science fiction thriller" about queer men losing bits of their digits – though, of course, there's a lot more to the novel than that.
Anyhow, I thought it would be fun to create another bout ofcrazy publicity by claiming that I would be lopping off one of my own fingersto get the word out about it.
Naturally, this has caused a bit of a fuss – which got me to thinking, and this thinking got me here: to a brand new Streetwalker about publicity ... and pushing the envelope.
The world of writing has completely, totally, changed – and what's worse it seems to keep changing, day-by-day if not hour-by-hour. It seems like just this morning that publishing a book was the hard part of the writing life, with publicity being a necessary but secondary evil. But not any more: ebooks and the fall of the empire of publishing have flipped the apple cart over: it's now publishing is easy and publicity is the hard part ... the very hard part.
What's made it even worse is that everyone has a solution: you should be on Facebook, you should be on Twitter, you should be on Goodreads, you should be on Red Room, you should be on Google+, you should be doing blog tours, you should be ... well, you get the point.
The problem with a lot of these so-called solutions is that they are far too often like financial advice ... and the old joke about financial advice is still true: the only successful people are the ones telling you how to be successful.
That's not to say that you should put your fingers in your ears and hum real loudly: while you shouldn't try everything in regards to marketing doing absolutely nothing is a lot worse.