It may come as a surprise, but far too often authors—people who are 
supposedly very comfortable with words!—have days when they just don’t 
want to write at all.
It’s a common mistake writers make when they begin to think about 
social media, marketing, and all that other fun stuff: this idea that 
words are the be-all and end-all for them. They force themselves far too
 often to script tweet after tweet, Facebook post after Facebook 
post…until they just can’t write another line of original content, even 
if only to say “Look at my book!” Worse, they come to feel that because 
they’ve burnt out on writing tweets and posts and marketing copy, they 
have failed. They think about all the potential readers they have lost; 
markets they haven’t tapped; piles of beguiling words they should have 
written—because are they not supposed to be endless fonts of text? 
(Spoiler: no.)
Fortunately for you if you’re one of these writers, there are some 
great options for social networking that don’t require you to write a 
word. They are wordless yet powerful, simple yet evocative, easy yet 
poignant.
In short, Facebook and Twitter are not the only games in town when it
 comes to keeping yourself and your writing in the public eye.
I’m talking about using 
pictures rather than words. Using 
Flicker, Instagram, Pinterest or Tumblr to make your point, catch your 
Twitter followers’ imaginations, engage them emotionally in a way that 
leaves a favorable impression of you in their minds. An image-sharing 
tool like these can help you reach out to others, and save you a 
thousand words of writing, every day.
There are quite a few image-sharing venues out there—and while your 
mileage and social media needs may vary, in my experience they’ve 
basically boiled down to just one. Allow me: Flickr is ridiculously 
clunky and doesn’t share well with others—just spend a few minutes 
trying to either find an image or a keyword, or pass along a photo. 
Pain. In. The…
youknowwhatImean. Instagram is fine and dandy for
 taking snapshots of your dinner, your dog, your kids, your whatever…but
 when it comes to sharing what you snap, or using images from other 
sources, it’s not exactly user-friendly.
This basically leaves us with two choices, if you want to save those 
thousands of words: Pinterest and Tumblr. I’ve tried both and the choice
 was extremely easy to make—it comes down to one thing: 
sex.
Let’s face it, when you’re an author of erotica and erotic romance, 
you are dealing with—in one way or another—characters having sex. Like 
lots of erotica authors, I’ve learned to (sigh) deal with platforms like
 Facebook that will wish you into the cornfield for showing—or in some 
cases even talking about—something as threatening as a 
nipple. 
We deal with Facebook because we have to. But an open-minded 
image-sharing social media venue is a bit like Twitter: the more the 
merrier.
Pinterest doesn’t like sex…at all. I used to have a Pinterest account
 but then I began to get messages, here and there to start, but then 
tons: each one about a posted image of mine that was removed due to the 
dreaded Terms of Service. A few were obvious, but then the images they 
were yanking became and more innocent. Bye-bye Pinterest.
Tumblr isn’t perfect—far from it—but even after being purchased by 
the search engine deity Yahoo, I can count on the fingers of one hand 
the times it has caused me any kind of headache. Mostly they will reject
 anything that really pushes a button—think of the deadly erotica sins, 
but with pictures, and you know what I mean (hate speech, rape, 
bestiality, incest, underage, pee or poo, etc).
In a nutshell, Tumblr is easy, fun, and—best of all—a rather 
effective social media tool that also neatly and simply integrates into 
Twitter and Facebook…and, no, I do not own stock.
The way it works couldn’t be less complicated: you can create any 
number of Tumblrs—think folders—(even with an “age appropriate” warning 
if you want), and then design them with any one of a huge number of 
themes. From your master dashboard you can see—and tweak —all the 
separate Tumblrs you’ve created. The themes are a blast, and the 
interface takes very little skill to navigate.
As for what Tumblrs you should create…well, that’s up to you. Like 
food? Make a nice edibles Tumblr (and they have an app that lets you to 
take shots of your meals if that’s what you’re into). Like history? 
Create a vintage photo site. Love sex? Well, it’s pretty obvious about 
what you can do with 
that.
Where do you get your pictures? You can certainly take them yourself 
or upload them from your various devices, but where Tumblr becomes a 
real social media machine is in reposting. Once you create your account 
just look for other Tumblrs by interests or keywords and then hit that 
little follow button. Then, when you look at your dashboard, you’ll see a
 nice stream of pictures that you can like, share, or repost to your own
 various Tumblr incarnations. Plus, the more people you follow, the more
 people will follow you.
Just to give you an idea, I started—rather lazily—my dozen or so Tumblrs four or so years ago and now my main one, 
Rude Mechanicals, has close to 4,000 followers. You can imagine the reach you could have if you really put some work into it.
And if you want to see how far that reach extends, you can go back 
and look at your posts to see how many times they’ve been liked or 
reposted. It’s harder to tell when it’s a reposted picture but it can 
also be very heartwarming to see that, for instance, when you post about
 a good review or a new book announcement, dozens of people liked your 
news or, even better, shared it with their own vast audience.
What’s also fun about Tumblr is the auto-forward feature. It’s not 
perfect, as there are some periodic glitches, but all in all it works 
rather well. When you set up your separate Tumblrs you can then select 
an option where—if you choose—you can also send any image to Twitter or 
to Facebook.
That increases the number of people your image will potentially reach. It can even go to a Facebook page you’ve created. Neat!
One trick I use is to click the handy “like” button to create an 
inventory of images and then—once or twice a day—go back into my list of
 likes to repost them to my appropriate sites…with or without Twitter or
 Facebook reposting as I see fit. Tumblrs also feature RSS, which means 
you can subscribe to one of them through an aggregator like Feedly.
What’s also neat about Tumblr is its flexibility: you can post images
 (duh) but you can also embed video (from YouTube or wherever) and post 
text, quotations, links, chat streams, and audio.
Let your eyes do the walking and let the images they find do the 
talking. Image-sharing tools like Tumblr are a super easy way to fulfill
 your need for social media presence without having to write anything.
M.Christian has become an acknowledged master of erotica, with more than 400 stories, 10 novels (including 
The Very Bloody Marys, 
Brushes and 
The Painted Doll). Nearly a dozen collections of his own work (
Technorotica, 
In Control, Lambda nominee 
Dirty Words, 
The Bachelor Machine), more than two dozen anthologies (
Best S/M Erotica series, 
My Love for All That is Bizarre: Sherlock Holmes Erotica, 
The Burning Pen, and with Maxim Jakubowksi 
The Mammoth Book of Tales from the Road).  His work is regularly selected for 
Best American Erotica,
 Best Gay Erotica,
 Best Lesbian Erotica,
 Best Bisexual Erotica,
 Best Fetish Erotica, and others. His extensive knowledge of erotica as writer, editor, anthologist and publisher resulted in the bestselling guide 
How To Write And Sell Erotica.
He can be found in a number of places online, not least of which is 
mchristian.com.